Colby Covington

Colby Covington is the UFC's signature heel, a fighter who turned a quiet, grinding wrestling style and a manufactured villain persona into one of the biggest box-office draws in the sport. Behind the constant trash talk is a genuinely relentless competitor with elite cardio, suffocating pressure and a high-volume pace that wears opponents down over five rounds.

He won the interim welterweight title, beat names like Rafael dos Anjos, Tyron Woodley and Jorge Masvidal, and challenged for the undisputed belt three times - twice in grueling wars with rival Kamaru Usman - without ever capturing it. Fans love to hate Covington, and that, as much as his skills, is exactly the point.